It’s no secret that healthcare is becoming a consumer-driven market. Patients are no longer settling for the nearest hospital facility. Instead, they’re becoming active decision-makers, choosing hospitals based on services and the standard of care they expect to receive.
Healthcare marketing directors and patient education coordinators alike are able to see applications for medical animation in healthcare. Here are a few examples of how hospitals can use medical animations:
Use Medical Animations at the Point of Care
An animation like this featuring discharge instructions on walking with crutches would be a great boon to emergency room staff. Patients are learning a skill they might need for the next few months and using their emergency room wait times wisely.
Use Medical Animations for Hospital Marketing
Not just visually stunning, this use of medical animation in combination with live video is one of the most effective for hospitals, as demonstrated by Dr. Edgar Huang’s study on altruistic healthcare marketing. The animations enhance the overall video and add additional credibility to the on-screen talent.
Combine Patient Education and Marketing
The video above has multiple applications—as patient education at the point-of-care, in television commercials, on a hospital website, on CCTVs in waiting areas or lobbies, and on social media. The possibilities are endless.
For more information about using medical animations in your practice or for website or social media marketing, fill out the form below.