Success on social media hinges on creating content that interests and engages your target audience. This is particularly true for Facebook, as algorithm changes have made it harder for Facebook Pages to organically reach their audiences. Facebook’s algorithm decides whether a post will appear in someone’s newsfeed based on engagement and other factors, meaning people who have “liked” your Page may not necessarily see your posts. It’s a challenge, but there are ways to grab attention and increase likes, shares, and comments. One way is to use visual content like pictures, GIFs, and videos.
One Nucleus client recently achieved success on Facebook by using visual content to their advantage. A promoted Facebook post by Penn Medicine about preventing heart failure included a colorful animated GIF pulled from a Nucleus 3D animation:
The post has since received 691 likes/reactions, 209 shares, and at least 14 comments. Research shows that photos and GIFs perform especially well on social media: adding a photo to a Facebook post can increase likes by 53%, comments by 104%, and clicks by 84%. Another study showed that using GIFs on Twitter boosted media views by 25 times and likes by 3-5 times the average.
When it comes to social media, best practices are proven: eye-catching visual content (combined with educational health information) is a winning formula!