Current Trends – Healthcare Video Usage on the Web

Here are some interesting facts you may not be aware of regarding current trends in video use on the web:

• By the year 2020, 82% of all internet traffic will be video – Cisco

• We have personally observed that our clients realize an increase of 10-120x more views of patient story and physician videos when our animations are included (Contact us below to learn how).

• 70% of marketing professionals report that video converts better than any other medium – Vidyard

• Web traffic translates to new patient leads more often than other entry points – eVariant

• 56% of patients search for their condition directly on YouTube – Juice Pharma

• The average person watches five different videos related to a hospital before making their decision on where to seek treatment

• 60% of people rely on search engines to validate info received from their doctors

• Videos increase click-through rate (CTR) by an average of 40% when used on Facebook and LinkedIn – Vimeo

• Using video on landing pages can increase conversion by 80% – Eyeview Digital

• When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester Research

• Using the word “video” in an email subject line boosts open rates 19%, CTRs by 65% and reduces unsubscribes by 26% – Syndacast

• Videos in email increase click-through rate by 55%, resulting in 44% more time spent reading emails and yielding 24% higher conversion rate – Socialmouths

If you would like to learn more about how animated video can boost online conversions for your hospital, clinic or practice, please contact us. We’d love to hear from you:

 

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