Medical interns are often less courteous than patients expect according to a paper published in a recent edition of the Journal of Hospital Medicine. Studies over time have shown that gaps in patient-...Read More
Though social media has been around for a while, hospitals have been wont to avoid it because of the regulations they often face. However, there is more benefit to hospitals in diving in to social med...Read More
Paul Roemer, the CEO of Pale Rhino Consulting, recently blogged: “Where is the Khan Academy of healthcare?” I responded that Nucleus Medical Media can make a strong case for the title, BUT...Read More
It’s no secret that healthcare is becoming a consumer-driven market. Patients are no longer settling for the nearest hospital facility. Instead, they’re becoming active decision-makers, choosing ...Read More
I want to share a story with you about my dad, Roger Collins, who just turned 70 this weekend. After the birthday cake, he told me something that left me speechless. He said: “A direct anterior ...Read More
A recent study, “US hospitals on YouTube™: a test to the Altruistic marketing approach,” author Edgar Huang, PhD demonstrates the important marketing role that YouTube videos play for sm...Read More
While I’ve been in the business of marketing medical animations and illustrations, breaking my leg has truly opened my eyes to how beneficial a product we’ve created at Nucleus. When I broke my le...Read More
Regional healthcare systems and hospitals face different challenges than larger, national systems. However, bigger systems like the Mayo Clinic and the Cleveland Clinic help smaller, regional systems ...Read More
It’s no secret that giving patients agency in their own healthcare education and decisions results in better patient satisfaction with fewer unnecessary readmissions. 1 Patient-to-doctor communicati...Read More
Contrary to what the phrase may make you think, health literacy does not actually refer to general literacy—the ability to read and write—in a traditional sense. The Institute of Medicine of the N...Read More