Accurate Health Information Online – What’s It Worth to You?

In his study presented at the American Society of Hypertension meeting, Nilay Kumar, MD, of Cambridge Health Alliance in Massachusetts states that only two-thirds of YouTube videos on hypertension are “useful.”

Dr. Kumar and his associates reviewed over 200 YouTube videos on the topic of hypertension from various sources. While 63% of the videos were found accurate and useful to patients, around one-third were found to be misleading. What steps can you take to ensure the content you publish is both useful and accurate?

At Nucleus, we start by hiring top-tier graduates of CAAHEP-accredited medical illustration programs. The Commission on Accreditation of Allied Health Education (CAAHEP) reviews programs to see if they comply with a specific set of Standards and Guidelines which have  been developed and approved for a particular field of study by the CAAHEP Board of Directors. Accredited programs are assessed on an on-going basis to assure that they continue to meet these appropriate Standards and Guidelines.

In addition, our medical writers follow a stringent set of standards we have set internally. They never use resources like Wikipedia or out-of-date sources. And, they don’t copy any work directly, even if it’s copyright-free.

Lead Medical Writer at Nucleus, Mary Beth Clough states, “Our medical writers prefer to confirm facts in multiple sources to ensure accuracy. They strive to use references no older than five years from the date of writing. Select sources are cited throughout each animation script where appropriate and fully listed at the end in APA format. Nucleus also has medical experts in various fields to review each script and provide feedback as necessary, both during the initial creation of the animation as well as annually after it’s completed.”

Nucleus’s Medical Review Board boasts knowledgeable, multilingual medical expertise from over 125 medical professionals. This added resource enables us to triple check our work to ensure our content is accurate, detailed but easy to understand, and visually engaging.

This effort is supported by the growing number of viewers and subscribers choosing Nucleus Medical Media on YouTube as a resource for their medical information. Current Nucleus YouTube channel statistics indicate over 150,000 subscribers and 176 million views.

The lesson? Accuracy in healthcare communications isn’t a “nice-to-have;” it’s a “gotta-have.” It isn’t cheap and it isn’t easy, but if you’re looking to build a credible reputation in this market, it takes a significant investment in time, effort and capital… all investments we’ve made and will continue to make to remain a leader in this market.

If you’re interested in learning more about how your hospital can use Nucleus Medical Media’s accurate and engaging 3D medical animations for patient education or marketing, contact Nucleus today.