As technology continues to become an integral part of hospital marketing, medical animation is an important component of bringing patient education to life. Using medical animation in orthopedics is useful, as it provides an outstanding visualization of joint replacements, surgery requiring certain orthopedic devices, sports medicine, and other innovations in the medical field. There are three main reasons why the use of medical animation is an important element of orthopedics.
1. HCP Productivity
Having the right tools in place to increase the productivity of a healthcare provider is crucial to any doctor/patient relationship. Medical animations assist in explaining and outlining certain procedures to the patient for an in-depth understanding of what will be taking place. This is especially useful when explaining complex joint procedures such as total knee or total hip replacement.
Video also assists the healthcare provider in demonstrating concepts and the procedure in a non-threatening way. When patients understand what is going to happen, it makes the job of the practitioner a lot easier.
2. Patient Satisfaction
Patients appreciate when they are able to see for themselves what the doctor is talking about. Video animation allows the doctor to walk the patient through the entire process, visually emphasizing the areas that require the most attention. This is an effective way to keep patients comfortable and confident on procedures they need. Imagine a patient with a torn ACL — this person is in pain and more than likely nervous about surgery. A healthcare professional would not want to add stress by complicating the procedure.
Happy patients create strong referrals and build loyalty. Medical animation can provide the platform for patients to relax and feel at ease with their procedure.
3. Fewer Call Backs
When patients are able to see what will be going on during the procedure, it is easier for them to understand why the doctor may make certain recommendations. Seeing the internal process with a birds’ eye view helps in the reduction of re-admissions and patient callbacks. Many patients don’t follow the doctor’s directions as much as they should because they don’t know what is happening internally. With medical animation, they are able to fully comprehend what their body has gone through, making them more apt to rest and follow doctor’s orders.
Being able to assist patients in getting the information they need and provide superior service is key. Medical animation takes patients into the eyes of the physician, and helps them properly prepare not only for medical procedures, but aids in the healing process. By using medical animation, patients are on the other side of the equation, and can share the vision of the physician. When used effectively, it enhances productivity and reliability in both the doctor and patient.
