Medical animations serve to educate patients in a way that is both engaging and informative, but is all video content created equally? It’s a tall order to create patient education videos that explain a procedure, condition, or discharge instruction both thoroughly and at a level that anyone can understand.
At Nucleus Medical Media, we aim to do just that with our animations. With the right video content in place, medical practices and hospitals can increase patient satisfaction scores, reduce readmission rates, and enhance their metric data for websites and on social media. You may ask: what makes a quality medical animation?
1. Medical Accuracy
First and foremost, the animation must be accurate. Trust is a critical part of the doctor/patient relationship. Offering patients animations to help them learn more about their medical care augments that trust. If the video you choose fails to offer the right information or is less than forthcoming, you violate that trust instead.
2. Simple Language
Patients don’t respond well to complex medical terminology. Videos should be narrated at about a 5th to 8th grade level so they are easier to understand and hold the attention of the viewer. Ideally, medical videos should be offered in multiple language options; diversity in language choices allows you to reach more patients. All videos should include closed captioning, as well, for the hearing impaired.
3. High Definition
The better the video looks, the more engaging it is for the patient. Animations add a bit of fun to the learning process, but at high definition, they pop off the screen. The better the quality, the more impact the video has on the patient, too.
4. Ease of Use
This is a critical factor for both the provider and the viewer. Medical videos are only helpful if patients can access them. They should be easy to pull up on your tablet or available on your website for both in-office and at-home use. Video is also ideal for social media.
Ultimately, it is the results that matter most with patient education assets like video. For patients, the goal is to learn more about their health and medical needs. For medical professionals, the objectives are broader. Marketing professionals and clinicians want to see measurable results such as:
- Improved website metrics
- Better social media interactions
- More appointments and a growing patient pool
- Enhanced marketing opportunities with more email newsletter opens and click-throughs
- Increasing patient health literacy with improved outcomes
- Better patient compliance
- Growing patient satisfaction scores
- Reduced readmission rates
- More effective use of EHR and patient portals
- Reduced callbacks from patients
Quality medical videos are an essential part of a medical marketing and education plan. They allow you to get the most return on your investment and augment your patient education strategy. With the right animation, hospitals can increase online presence and initiate a dialog that improves health literacy. The animated videos from Nucleus Medical Media are tools that help build bonds with patients to improve their health while enhancing your business options at the same time. Contact us for more information on quality medical animations.
2 thoughts on “Anatomy of a Quality Medical Animation”
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