Author: Nucleus
Let’s Get Responsive
It is probably not news to you that people use their smart phones to surf the web. According to the Pew Research Center, last year 91% of Americans had a cell phone and 57% had used their phones to ac... Read More
Bringing Home the Gold
Each year, the Association of Medical Illustrators (or AMI) brings together the leaders in visual medical communications for a four-day conference. The conference is an excellent opportunity for Nucle... Read More
The Evolution of Hospital Marketing
In the past, most hospital marketing involved touting technology (we have the newest machines) and compassion (we have the nicest staff). But just telling consumers this isn’t enough – they ca... Read More
Accurate Health Information Online – What’s It Worth to You?
In his study presented at the American Society of Hypertension meeting, Nilay Kumar, MD, of Cambridge Health Alliance in Massachusetts states that only two-thirds of YouTube videos on hypertension a... Read More
How One Doctor Uses Medical Animation to Save Time & Make More Money
Dr. George Crawford is a General and Thoracic Surgeon at The Crawford Clinic in Anniston, AL. He’s also a valued Nucleus Medical Review Board Member and client. He uses an Apple TV/wall display set-... Read More
Viewers Watch Animations of Chronic Conditions Longer than Other Medical Topics
Nucleus Medical Media found viewers watched the health literacy company’s 3D animations of chronic illnesses on YouTube for a much longer period time than they watched animations of non-chronic cond... Read More
Breaking Out of the Content Silo
Differentiating your hospital has become almost impossible nowadays. About 10 to 15 years ago, all hospitals looking to set themselves apart licensed 1 of just a few available “online medical encycl... Read More
Nucleus Medical Media and the Lung Cancer Guidebook
By Tina M. St. John, M.D., author of “With Every Breath: A Lung Cancer Guidebook” Coping With Lung Cancer Each day in the United States, the lives of 615 men and women and their loved ones are for... Read More