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Bridging the Patient-Doctor Communication Gap

Bridging the Patient-Doctor Communication Gap

Posted on November 25, 2013September 23, 2016 by Nucleus
Medical interns are often less courteous than patients expect according to a paper published in a recent edition of the Journal of Hospital Medicine. Studies over time have shown that gaps in patient-... Read More
Hospital Social Media—A Guide for Beginners

Hospital Social Media—A Guide for Beginners

Posted on October 21, 2013September 23, 2016 by Nucleus
Though social media has been around for a while, hospitals have been wont to avoid it because of the regulations they often face. However, there is more benefit to hospitals in diving in to social med... Read More
Is Nucleus Medical Media the “Khan Academy of Healthcare?”

Is Nucleus Medical Media the “Khan Academy of Healthcare?”

Posted on September 26, 2013September 23, 2016 by Nucleus
Paul Roemer, the CEO of Pale Rhino Consulting, recently blogged: “Where is the Khan Academy of healthcare?” I responded that Nucleus Medical Media can make a strong case for the title, BUT... Read More
Realistic Applications for Medical Animations in Hospital Marketing and Patient Education

Realistic Applications for Medical Animations in Hospital Marketing and Patient Education

Posted on September 18, 2013September 23, 2016 by Nucleus
It’s no secret that healthcare is becoming a consumer-driven market. Patients are no longer settling for the nearest hospital facility. Instead, they’re becoming active decision-makers, choosing ... Read More
Happy Birthday, Dad! A Health Literacy Story

Happy Birthday, Dad! A Health Literacy Story

Posted on September 9, 2013September 23, 2016 by Nucleus
I want to share a story with you about my dad, Roger Collins, who just turned 70 this weekend. After the birthday cake, he told me something that left me speechless. He said: “A direct anterior ... Read More
New Study: Patient Education Videos Reach More Patients

New Study: Patient Education Videos Reach More Patients

Posted on August 16, 2013September 23, 2016 by Nucleus
A recent study, “US hospitals on YouTube™: a test to the Altruistic marketing approach,” author Edgar Huang, PhD demonstrates the important marketing role that YouTube videos play for sm... Read More
Being the Patient: Lessons from My ER Experience

Being the Patient: Lessons from My ER Experience

Posted on August 13, 2013September 23, 2016 by Nucleus
While I’ve been in the business of marketing medical animations and illustrations, breaking my leg has truly opened my eyes to how beneficial a product we’ve created at Nucleus. When I broke my le... Read More
The Advent of Regional Healthcare Marketing

The Advent of Regional Healthcare Marketing

Posted on August 7, 2013September 23, 2016 by Nucleus
Regional healthcare systems and hospitals face different challenges than larger, national systems. However, bigger systems like the Mayo Clinic and the Cleveland Clinic help smaller, regional systems ... Read More
A Case for Medical Animation

A Case for Medical Animation

Posted on August 1, 2013September 18, 2023 by Nucleus
It’s no secret that giving patients agency in their own healthcare education and decisions results in better patient satisfaction with fewer unnecessary readmissions. 1 Patient-to-doctor communicati... Read More
What is Health Literacy? What is Being Done About It?

What is Health Literacy? What is Being Done About It?

Posted on July 26, 2013September 23, 2016 by Nucleus
Contrary to what the phrase may make you think, health literacy does not actually refer to general literacy—the ability to read and write—in a traditional sense. The Institute of Medicine of the N... Read More
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