Category: Content Marketing
3 YouTube ROI Tips to Help Hospitals Convert Viewers
If you read our last blog post, you already learned three ways to increase views on YouTube with SEO (search engine optimization). By following those easy tips for utilizing keywords and thumbnails ef... Read More
3 YouTube SEO Tips to Help Hospitals Get More Views
If your YouTube videos aren't getting views, chances are you’re not optimizing them to be found. These 3 SEO tips can help.... Read More
Heart Patient Reassured by Patient Education Video
Kelly McCulloch was born with a partial blockage of her aortic valve. She always knew she'd need surgery one day. She searched YouTube for videos depicting aortic valve replacement. Watching every vid... Read More
Videos Help Hospitals Reach Patients
A version of this article originally appeared at NucleusHealth.com. Imagine this scenario: a Spanish-speaking patient reads the instructions for his new prescription medication after being discharged ... Read More
A Responsive Design Retrofit for Healthcare
Lehigh Valley Health Network made the important decision to convert their new website into a responsive one: then they shared their story at HCIC 2014.... Read More
Just FYI: You’re Probably Scaring Your Patients
There’s no doubt that doctors are highly trained, uniquely skilled professionals. They endure undergraduate education, a rigorous medical school curriculum, unthinkable hours in residency and fellow... Read More
The Evolution of Hospital Marketing
In the past, most hospital marketing involved touting technology (we have the newest machines) and compassion (we have the nicest staff). But just telling consumers this isn’t enough – they ca... Read More
Breaking Out of the Content Silo
Differentiating your hospital has become almost impossible nowadays. About 10 to 15 years ago, all hospitals looking to set themselves apart licensed 1 of just a few available “online medical encycl... Read More
2014 Hospital Marketing Trends: Use of Medical Animation for Patient Education and Marketing Up 21%
A recent review of Nucleus Medical Media research shows a 21% increase in the number of hospitals and healthcare systems turning to medical animation for patient education and marketing needs from 201... Read More- 2 of 3
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