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Teach Them to Reach Them.

Category: Patient Education

Just FYI: You’re Probably Scaring Your Patients

Just FYI: You’re Probably Scaring Your Patients

Posted on November 10, 2014September 23, 2016 by Nucleus
There’s no doubt that doctors are highly trained, uniquely skilled professionals. They endure undergraduate education, a rigorous medical school curriculum, unthinkable hours in residency and fellow... Read More
The Evolution of Hospital Marketing

The Evolution of Hospital Marketing

Posted on July 22, 2014September 23, 2016 by Nucleus
In the past, most hospital marketing involved touting technology (we have the newest machines) and compassion (we have the nicest staff). But just telling consumers this isn’t enough – they ca... Read More
Accurate Health Information Online – What’s It Worth to You?

Accurate Health Information Online – What’s It Worth to You?

Posted on June 3, 2014September 23, 2016 by Nucleus
In his study presented at the American Society of Hypertension meeting, Nilay Kumar, MD, of Cambridge Health Alliance in Massachusetts states that only two-thirds of YouTube videos on hypertension a... Read More
How One Doctor Uses Medical Animation to Save Time & Make More Money

How One Doctor Uses Medical Animation to Save Time & Make More Money

Posted on May 2, 2014September 23, 2016 by Nucleus
Dr. George Crawford is a General and Thoracic Surgeon at The Crawford Clinic in Anniston, AL. He’s also a valued Nucleus Medical Review Board Member and client. He uses an Apple TV/wall display set-... Read More
Nucleus Medical Media and the Lung Cancer Guidebook

Nucleus Medical Media and the Lung Cancer Guidebook

Posted on March 4, 2014September 23, 2016 by Nucleus
By Tina M. St. John, M.D., author of “With Every Breath: A Lung Cancer Guidebook” Coping With Lung Cancer Each day in the United States, the lives of 615 men and women and their loved ones are for... Read More
2014 Hospital Marketing Trends: Use of Medical Animation for Patient Education and Marketing Up 21%

2014 Hospital Marketing Trends: Use of Medical Animation for Patient Education and Marketing Up 21%

Posted on February 7, 2014September 23, 2016 by Nucleus
A recent review of Nucleus Medical Media research shows a 21% increase in the number of hospitals and healthcare systems turning to medical animation for patient education and marketing needs from 201... Read More
Bridging the Patient-Doctor Communication Gap

Bridging the Patient-Doctor Communication Gap

Posted on November 25, 2013September 23, 2016 by Nucleus
Medical interns are often less courteous than patients expect according to a paper published in a recent edition of the Journal of Hospital Medicine. Studies over time have shown that gaps in patient-... Read More
Realistic Applications for Medical Animations in Hospital Marketing and Patient Education

Realistic Applications for Medical Animations in Hospital Marketing and Patient Education

Posted on September 18, 2013September 23, 2016 by Nucleus
It’s no secret that healthcare is becoming a consumer-driven market. Patients are no longer settling for the nearest hospital facility. Instead, they’re becoming active decision-makers, choosing ... Read More
Happy Birthday, Dad! A Health Literacy Story

Happy Birthday, Dad! A Health Literacy Story

Posted on September 9, 2013September 23, 2016 by Nucleus
I want to share a story with you about my dad, Roger Collins, who just turned 70 this weekend. After the birthday cake, he told me something that left me speechless. He said: “A direct anterior ... Read More
New Study: Patient Education Videos Reach More Patients

New Study: Patient Education Videos Reach More Patients

Posted on August 16, 2013September 23, 2016 by Nucleus
A recent study, “US hospitals on YouTube™: a test to the Altruistic marketing approach,” author Edgar Huang, PhD demonstrates the important marketing role that YouTube videos play for sm... Read More
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