Category: Patient Education
The Evolution of Hospital Marketing
In the past, most hospital marketing involved touting technology (we have the newest machines) and compassion (we have the nicest staff). But just telling consumers this isn’t enough – they ca... Read More
Accurate Health Information Online – What’s It Worth to You?
In his study presented at the American Society of Hypertension meeting, Nilay Kumar, MD, of Cambridge Health Alliance in Massachusetts states that only two-thirds of YouTube videos on hypertension a... Read More
How One Doctor Uses Medical Animation to Save Time & Make More Money
Dr. George Crawford is a General and Thoracic Surgeon at The Crawford Clinic in Anniston, AL. He’s also a valued Nucleus Medical Review Board Member and client. He uses an Apple TV/wall display set-... Read More
Nucleus Medical Media and the Lung Cancer Guidebook
By Tina M. St. John, M.D., author of “With Every Breath: A Lung Cancer Guidebook” Coping With Lung Cancer Each day in the United States, the lives of 615 men and women and their loved ones are for... Read More
2014 Hospital Marketing Trends: Use of Medical Animation for Patient Education and Marketing Up 21%
A recent review of Nucleus Medical Media research shows a 21% increase in the number of hospitals and healthcare systems turning to medical animation for patient education and marketing needs from 201... Read More
Bridging the Patient-Doctor Communication Gap
Medical interns are often less courteous than patients expect according to a paper published in a recent edition of the Journal of Hospital Medicine. Studies over time have shown that gaps in patient-... Read More
Realistic Applications for Medical Animations in Hospital Marketing and Patient Education
It’s no secret that healthcare is becoming a consumer-driven market. Patients are no longer settling for the nearest hospital facility. Instead, they’re becoming active decision-makers, choosing ... Read More
Happy Birthday, Dad! A Health Literacy Story
I want to share a story with you about my dad, Roger Collins, who just turned 70 this weekend. After the birthday cake, he told me something that left me speechless. He said: “A direct anterior ... Read More
New Study: Patient Education Videos Reach More Patients
A recent study, “US hospitals on YouTube™: a test to the Altruistic marketing approach,” author Edgar Huang, PhD demonstrates the important marketing role that YouTube videos play for sm... Read More- 3 of 4
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