Recent Posts
2014 Hospital Marketing Trends: Use of Medical Animation for Patient Education and Marketing Up 21%
A recent review of Nucleus Medical Media research shows a 21% increase in the number of hospitals and healthcare systems turning to medical animation for patient education and marketing needs from 201... Read More
Bridging the Patient-Doctor Communication Gap
Medical interns are often less courteous than patients expect according to a paper published in a recent edition of the Journal of Hospital Medicine. Studies over time have shown that gaps in patient-... Read More
Hospital Social Media—A Guide for Beginners
Though social media has been around for a while, hospitals have been wont to avoid it because of the regulations they often face. However, there is more benefit to hospitals in diving in to social med... Read More
Is Nucleus Medical Media the “Khan Academy of Healthcare?”
Paul Roemer, the CEO of Pale Rhino Consulting, recently blogged: “Where is the Khan Academy of healthcare?” I responded that Nucleus Medical Media can make a strong case for the title, BUT... Read More
Realistic Applications for Medical Animations in Hospital Marketing and Patient Education
It’s no secret that healthcare is becoming a consumer-driven market. Patients are no longer settling for the nearest hospital facility. Instead, they’re becoming active decision-makers, choosing ... Read More
Happy Birthday, Dad! A Health Literacy Story
I want to share a story with you about my dad, Roger Collins, who just turned 70 this weekend. After the birthday cake, he told me something that left me speechless. He said: “A direct anterior ... Read More
New Study: Patient Education Videos Reach More Patients
A recent study, “US hospitals on YouTube™: a test to the Altruistic marketing approach,” author Edgar Huang, PhD demonstrates the important marketing role that YouTube videos play for sm... Read More
Being the Patient: Lessons from My ER Experience
While I’ve been in the business of marketing medical animations and illustrations, breaking my leg has truly opened my eyes to how beneficial a product we’ve created at Nucleus. When I broke my le... Read More