Recent Posts
Happy Birthday, Dad! A Health Literacy Story
I want to share a story with you about my dad, Roger Collins, who just turned 70 this weekend. After the birthday cake, he told me something that left me speechless. He said: “A direct anterior ... Read More
New Study: Patient Education Videos Reach More Patients
A recent study, “US hospitals on YouTube™: a test to the Altruistic marketing approach,” author Edgar Huang, PhD demonstrates the important marketing role that YouTube videos play for sm... Read More
Being the Patient: Lessons from My ER Experience
While I’ve been in the business of marketing medical animations and illustrations, breaking my leg has truly opened my eyes to how beneficial a product we’ve created at Nucleus. When I broke my le... Read More
The Advent of Regional Healthcare Marketing
Regional healthcare systems and hospitals face different challenges than larger, national systems. However, bigger systems like the Mayo Clinic and the Cleveland Clinic help smaller, regional systems ... Read More
A Case for Medical Animation
It’s no secret that giving patients agency in their own healthcare education and decisions results in better patient satisfaction with fewer unnecessary readmissions. 1 Patient-to-doctor communicati... Read More
What is Health Literacy? What is Being Done About It?
Contrary to what the phrase may make you think, health literacy does not actually refer to general literacy—the ability to read and write—in a traditional sense. The Institute of Medicine of the N... Read More
Perspectives: Patient Education as a Hospital Marketing Tool
In a recent discussion on the SHSMD LinkedIn group, Nucleus Medical Media asked healthcare leaders: “Do you think patient education materials are effective marketing tools? Why or why not?” Respon... Read More
3D Medical Animations Enhance Hospital Social Media Presence
In a recent article on HealthLeaders Media, “Social Media is Serious Business for Healthcare Providers,” Jaqueline Fellows describes the emergence of social media in hospitals and health systems i... Read More
Welcome to the New Nucleus Health Blog
Welcome to the new Nucleus Health blog! We’ve created a space to share our thoughts on the latest in healthcare, hospital marketing, patient education, social media and healthcare, patient satis... Read More- 8 of 8
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