Tag: healthcare marketing
4 Best Practices for Marketing Your Healthcare Organization
In the healthcare industry, marketing is a must. Whether you work at a health system, hospital, clinic, or physician practice, they all need marketing. Changing audiences and new technologies, however... Read More
The Importance of a Cohesive Internet Strategy (Key Takeaways from HCIC 2016)
The healthcare industry continues to evolve and adapt to emerging digital trends.... Read More
Your Rx for ROI
To be effective and ultimately deliver a favorable return on investment, your healthcare marketing strategy must meet your audience where they are. As digital technologies continue to reach into every... Read More
Visual Content Enhances Facebook Engagement
This Nucleus Medical Media client recently achieved success on Facebook by using visual content to their advantage.... Read More
More Viewers Engaging with Quality Medical Content on YouTube
Healthcare marketers are adding more “you” to YouTube. As consumers increasingly seek medical information online, a growing number of healthcare organizations and providers are posting more videos... Read More
The Evolution of Hospital Marketing
In the past, most hospital marketing involved touting technology (we have the newest machines) and compassion (we have the nicest staff). But just telling consumers this isn’t enough – they ca... Read More
Accurate Health Information Online – What’s It Worth to You?
In his study presented at the American Society of Hypertension meeting, Nilay Kumar, MD, of Cambridge Health Alliance in Massachusetts states that only two-thirds of YouTube videos on hypertension a... Read More
2014 Hospital Marketing Trends: Use of Medical Animation for Patient Education and Marketing Up 21%
A recent review of Nucleus Medical Media research shows a 21% increase in the number of hospitals and healthcare systems turning to medical animation for patient education and marketing needs from 201... Read More