Tag: hospital marketing
The Advent of Regional Healthcare Marketing
Regional healthcare systems and hospitals face different challenges than larger, national systems. However, bigger systems like the Mayo Clinic and the Cleveland Clinic help smaller, regional systems ... Read More
What is Health Literacy? What is Being Done About It?
Contrary to what the phrase may make you think, health literacy does not actually refer to general literacy—the ability to read and write—in a traditional sense. The Institute of Medicine of the N... Read More
Perspectives: Patient Education as a Hospital Marketing Tool
In a recent discussion on the SHSMD LinkedIn group, Nucleus Medical Media asked healthcare leaders: “Do you think patient education materials are effective marketing tools? Why or why not?” Respon... Read More- 3 of 3
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