Tag: hospital
Videos Help Hospitals Reach Patients
A version of this article originally appeared at NucleusHealth.com. Imagine this scenario: a Spanish-speaking patient reads the instructions for his new prescription medication after being discharged ... Read More
Let’s Get Responsive
It is probably not news to you that people use their smart phones to surf the web. According to the Pew Research Center, last year 91% of Americans had a cell phone and 57% had used their phones to ac... Read More
The Evolution of Hospital Marketing
In the past, most hospital marketing involved touting technology (we have the newest machines) and compassion (we have the nicest staff). But just telling consumers this isn’t enough – they ca... Read More
Accurate Health Information Online – What’s It Worth to You?
In his study presented at the American Society of Hypertension meeting, Nilay Kumar, MD, of Cambridge Health Alliance in Massachusetts states that only two-thirds of YouTube videos on hypertension a... Read More
Viewers Watch Animations of Chronic Conditions Longer than Other Medical Topics
Nucleus Medical Media found viewers watched the health literacy company’s 3D animations of chronic illnesses on YouTube for a much longer period time than they watched animations of non-chronic cond... Read More
2014 Hospital Marketing Trends: Use of Medical Animation for Patient Education and Marketing Up 21%
A recent review of Nucleus Medical Media research shows a 21% increase in the number of hospitals and healthcare systems turning to medical animation for patient education and marketing needs from 201... Read More
Bridging the Patient-Doctor Communication Gap
Medical interns are often less courteous than patients expect according to a paper published in a recent edition of the Journal of Hospital Medicine. Studies over time have shown that gaps in patient-... Read More
Hospital Social Media—A Guide for Beginners
Though social media has been around for a while, hospitals have been wont to avoid it because of the regulations they often face. However, there is more benefit to hospitals in diving in to social med... Read More
Realistic Applications for Medical Animations in Hospital Marketing and Patient Education
It’s no secret that healthcare is becoming a consumer-driven market. Patients are no longer settling for the nearest hospital facility. Instead, they’re becoming active decision-makers, choosing ... Read More- 2 of 3
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