Tag: Patient Education
New Study: Patient Education Videos Reach More Patients
A recent study, “US hospitals on YouTube™: a test to the Altruistic marketing approach,” author Edgar Huang, PhD demonstrates the important marketing role that YouTube videos play for sm... Read MoreThe Advent of Regional Healthcare Marketing
Regional healthcare systems and hospitals face different challenges than larger, national systems. However, bigger systems like the Mayo Clinic and the Cleveland Clinic help smaller, regional systems ... Read MoreA Case for Medical Animation
It’s no secret that giving patients agency in their own healthcare education and decisions results in better patient satisfaction with fewer unnecessary readmissions. 1 Patient-to-doctor communicati... Read MoreWhat is Health Literacy? What is Being Done About It?
Contrary to what the phrase may make you think, health literacy does not actually refer to general literacy—the ability to read and write—in a traditional sense. The Institute of Medicine of the N... Read MorePerspectives: Patient Education as a Hospital Marketing Tool
In a recent discussion on the SHSMD LinkedIn group, Nucleus Medical Media asked healthcare leaders: “Do you think patient education materials are effective marketing tools? Why or why not?” Respon... Read More3D Medical Animations Enhance Hospital Social Media Presence
In a recent article on HealthLeaders Media, “Social Media is Serious Business for Healthcare Providers,” Jaqueline Fellows describes the emergence of social media in hospitals and health systems i... Read More- 4 of 4
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