In the healthcare industry, marketing is a must. Whether you work at a health system, hospital, clinic, or physician practice, they all need marketing. Changing audiences and new technologies, however...Read More
ROI for social media goes deeper than increasing the number of followers you have on your business page. Ultimately, reach is the goal and graphics (such as short videos) are what gets you there....Read More
If you read our last blog post, you already learned three ways to increase views on YouTube with SEO (search engine optimization). By following those easy tips for utilizing keywords and thumbnails ef...Read More
Albert Lopez was lifting weights in 2009 when he first noticed the pain in his hip. Within a year, the pain impacted the once-active weight lifter's ability to sit, stand, and even tie his shoes....Read More
In the past, most hospital marketing involved touting technology (we have the newest machines) and compassion (we have the nicest staff). But just telling consumers this isn’t enough – they ca...Read More
In a recent discussion on the SHSMD LinkedIn group, Nucleus Medical Media asked healthcare leaders: “Do you think patient education materials are effective marketing tools? Why or why not?” Respon...Read More